Adapt &
Advance
A clickable flowchart with tools to help
your Innovation Projects & Pipeline
There are always more good ideas than resources to pursue them, particularly in a downturn.
This flowchart is designed to help leaders and teams answer 2 critical questions.
1. Prioritize
"Which of our projects are most valuable and urgent?
"How have our projects been impacted & how do we adapt?"
2. Adapt & Advance
First, let's prioritize your innovation pipeline and projects.
1. Prioritize
"Do we believe this project is valuable and urgent to our consumers, now and in the future?"
Consumer Value
1 of 3
Societal Value
"Do we believe this project is valuable and urgent to society, now and in the future?"
2 of 3
"Do we believe this project is valuable and urgent to our brands and businesses, now and in the future?"
Business Value
3 of 3
Value:Urgency Matrix
Having discussed your pipeline and projects, map projects on the Value:Urgency Matrix
Project Objectives
"Do we believe our project's core objectives have been impacted?"
1 of 10
1 of 10
2. Adapt & Advance
Now determine how your high-priority projects have been impacted and the best ways to adapt and take action.
Consumer Segment
"Do we believe the functional and emotional needs of our target consumers have been impacted?"
2 of 10
2 of 10
Industry & Category
"Do we believe the industry and category in relation to our project have been impacted?"
3 of 10
Competitors
"Do we believe competitors (existing and new) will be impacted and adapt?"
4 of 10
Channels
"Do we believe the channels to reach, acquire and service our consumers have been impacted?"
5 of 10
Desirability
"Do we believe the desirability of our project's solutions have been impacted?"
6 of 10
Feasibility
"Has the feasibility to create and deliver our project's solutions been impacted?"
7 of 10
Viability
"Do we believe the business viability (revenue & costs) of this project's solutions have been impacted?"
8 of 10
Team Needs
"Has the required team for this project been impacted?"
9 of 10
Way to go!
Reinvention and pivoting are not surprising activities for the seasoned innovation team.
However, with such a wide range of variables in sudden flux, getting a handle on these core components will help give a refreshed view of your projects.
Our hope is that this flowchart and tools have equipped you with a strategic path forward.
- Reinvention and pivoting are not surprising activities for the seasoned innovation team.
- However, with such a wide range of variables in sudden flux, getting a handle on these core components of your project will help give a refreshed, wide-pan view of your project status.
- Our hope is that this exercise has equipped you with a strategic path forward and a team that’s clear and angled in the same direction.
- Need help sorting through some of this?
- Have an outage that is difficult for you to answer?
- Send us a line to have an innovation consultant help you talk through tactics, lend a POV, and gain clarity.
Jen Dusold
Eric Sillies
Nick Partridge
Reinvention and pivoting are not surprising activities for the seasoned innovation team.
However, with such a wide range of variables in sudden flux, getting a handle on these core components will help give a refreshed view of your projects.
Our hope is that this flowchart and tools have equipped you with a strategic path forward.
How else can we help?
Value:Urgency Matrix
Having discussed your pipeline and projects, map the projects on the Value:Urgency Matrix
Leadership Support
"Do we believe this project will continue to receive leadership support and necessary resources?"
10 of 10
1. Prioritize
"Which of our projects are most valuable and urgent?
2. Adapt
"How have our projects been impacted & how do we adapt?"
1. Prioritize
First, let's prioritize your innovation pipeline and projects.
Consumer Value
"Do we believe this project is valuable and urgent to our consumers, now and in the future?"
1 of 3
Societal Value
"Do we believe this project is valuable and urgent to society, now and in the future?"
2 of 3
Business Value
"Do we believe this project is valuable and urgent to our brands and businesses, now and in the future?"
3 of 3
Adapt &
Advance
your Innovation Projects & Pipeline
A clickable flowchart with tools to help
Value:Urgency Matrix
Having discussed your pipeline and projects, map projects on the Value:Urgency Matrix
Industry & Category
"Do we believe the industry and categories in relation to our project have been impacted?"
2 of 10
3 of 10
Competitors
"Do we believe competitors (existing and new) will be impacted and adapt?"
2 of 10
4 of 10
Channels
"Do we believe the channels to reach, acquire and service our consumers have been impacted?"
2 of 10
5 of 10
Desirability
"Do we believe the desirability of our project's solutions have been impacted?"
2 of 10
6 of 10
Feasibility
"Has the feasibility to create and deliver our project's solutions been impacted?"
2 of 10
7 of 10
Viability
"Do we believe the business viability (revenue & costs) of this project's solutions have been impacted?"
2 of 10
8 of 10
Team Needs
"Has the required team for our project been impacted?"
2 of 10
9 of 10
Leadership Support
"Do we believe this project will continue to receive leadership support and the necessary resources?"
2 of 10
10 of 10
Continue moving Valuable projects to the next set of questions, Adapt & Advance.
Way to go!